The Entrepreneurial Journey, curso para emprendedores del Acton MBA y la Universidad Francisco Marroquín


El Acton MBA (uno de los programas más prestigiosos de MBA en Estados Unidos) y la Universidad Francisco Marroquín darán un curso de 3 meses de duración para emprendedores.  El último día para aplicar es el 17 de diciembre de 2010 y los cursos inician el 14 de enero de 2011.

Más información,

Online Free Conference available on Entrepreneurship!


Title: How to Plan for an Entrepreneurial Venture on the Job or On Your Own

By: Gary Hoover

Gary Hoover is the Entrepreneur-in-Residence at the Herb Kellerher Center for Entrepreneurship of the McCombs School of Business at University of Texas at Austin. Since childhood he has been interested in entrepreneurship and had founded several companies, including Bookstop, an enterprise that changed the nature of book shopping in the United States, and the Reference Press that later evolved into Hoover’s, Inc. Hoover has also ventured into the field of museums and currently travels around the world advising businesses, including Fortune 500 companies. He studied economics at University of Chicago.

Source: www.hooversworld.com

Click on the image to watch the complete lecture,

Seven questions about entrepreneurship


Video: Seven questions about entrepreneurship

Andrew Zacharakis is professor of Entrepreneurship at Babson College. Dr. Zacharakis answers to seven questions about entrepreneurship, which is defined as the pursuit of opportunities, acquisition of resources, construction of a team and discovery of markets adapted to offer the specific product. An entrepreneur is a person in charge of creating value, not only for him, but also for his investors, clients and for the society in general. Dr. Zacharakis affirms that entrepreneurship is essential for the economic success of a country.

Produced by New Media / UFM. Universidad Francisco Marroquín. Guatemala

Prices, who “sets” them?


If is often that we hear that a company “set” the price for some products, or that Steve Jobs, “set” the price of the iPad pretty good.  However, we usually forget that it is the job of entreprenuers to pronosticating what they expect would occur in the future in regard of the pricing process they follow.  Their job is to effectively understand their consumers’ (an specif consumer target of men determined by sociological and economical data) message and propose a price that will be of interest to marginal buyers.

However, it is consumers-an infinite list of individuals making valuations- who set the price of all products.  Here’s what Ludwig von Mises has to say in that regard,

“They are determined between extremely narrow margins: the valuations on the one hand of the marginal buyer and those of the marginal offerer who abstains from selling, and the valuations on the other hand of the marginal seller and those of the marginal potential buyer who abstains from buying.”  Ludwig von Mises.  Abstract from the Chapter XVI.  Prices: The Pricing Process.  Human Action. A Treatise on Economics

As such, in regard to the price setting of the iPad it was the result of individuals that demanded this product from the first time it was announced a couple months ago.  It was the job of the guys in Apple (entrepreneurs) to speculate on the closest price in which consumers were going to buy their product ie. the Ipad.  Prices cannot be effectively determined by any single men.  Surely, we will see the price of the iPad fluctuate in the near future.  Just as it happened with the Kindle and just as it happens with all products that are sold in the world.

PS: for more info on The Pricing process I recommend you to check the chapter XVI of Mises’ Treatise which can be found free online at the website of the Mises Institute.

Mañana, conferencia gratuita de Metamanagement en Guatemala


Video of Conference “Striving Towards Leadership (Part 1)” – World High Performance Forum

Ser una empresa excelente significa ser una empresa que gana dinero cumpliendo con su misión. Fredy Kofman

El prefijo Meta significa “más allá de” y hace referencia a un enfoque distinto e innovador para entender las cosas.  Management, es un anglicismo del verbo “to manage”, y este término comprende una serie de acciones humanas destinadas a liderar un grupo de seres humanos que que comparten un objetivo.

Y bueno, ¿qué puede ofrecer alguien que vaya “más allá” de la larga literatura existente sobre las estrategias de Management?  El doctor en Economía Fredy Kofman dice que hay mucho más allá de las estrategias actuales e incluso, ofrece algunas soluciones para comprender por qué muchas estrategias que se han popularizado no son eficientes y/o pueden mejorarse. Kofman cree que “el management, primero y principal, es una práctica“,

¿Qué tipo de cambios propone?

Kofman da sus conferencias para “el individuo” para esos líderes dentro de las organizaciones que están dispuestos a transformarse y gestionar sus empresas en base a valores objetivos, racionales y dinámicos.

Los programas que hacemos “no transforman a nadie”, nada externo hay que transforme a las personas. Presentamos ideas, herramientas que, si las personas las adoptan, pueden transformarlas. El crédito no es del programa, sino de la persona que toma el programa. Fredy Kofman

¿Cuándo es la cita?

El día de mañana, miércoles 17 de marzo, a las 06:30 pm.

¿En dónde?

En el auditorium EN-601 de la Universidad Francisco Marroquín.  6 Calle final z. 10, Ciudad de Guatemala.